I’m a very analytical person who makes data-driven decisions.”. You're about to experience a cookie snacking phenomenon. https://www.tasteofhome.com/recipes/grandma-krause-s-coconut-cookies The products are made in a dedicated nut-free facility. Plus, they're made with better-for-you ingredients like real butter and real sugar, and oven-baked just the way you like them. Visit our updated, This website requires certain cookies to work and uses other cookies to help you have the best experience. Coconut, wheat flour, sugar, butter (cream, salt), Brown Sugar, contains 2% or less of the following: whey, baking soda, Eggs, salt, soy lecithin. Deliciously crunchy. Print and use a $1.00/1 coupon. Save your crumbs for an ice cream topper! CURRENT RETAILERS: Wegman’s Shnuck’s Spartan Wakefern-Shoprite Roundy’s Mariano’s Woodman’s Christmas Tree Shops Sam’s … There are about 16 servings per container. “In early 2019, we were looking for a brand partnership, one that would help drive our awareness to our consumers,” says Joseph. These delicious cookie thins … “They wanted a young, hip, brand as a partner. So when it comes to identifying emerging trends, Joseph looks at first-party research data from companies like IRI, SPINS, and Nielsen. Browse our wide selection of Cookies for Delivery or Drive Up & Go to pick up at the store! Mexican Wedding Cakes 4. Made with real meyer lemon for a sweet tang, a robust flavor and a crisp, lemony finish, Meyer Lemon THINSTERS have a big personality that will fill up the room. Real ingredients, non-GMO. Warner represents the Grateful Dead, including John Mayer, the band’s new frontman, and the band was touring during 2019. Snowball Cookies Chicken Dinners - November 29, 2007 … “Clearlake shared the strategic vision with us that then allowed us to go and recruit the right people.”. ... " Thinsters Cookie Thins … Mrs. Thinster's Toasted Coconut Cookie Thins 4.00 oz at ShopRite. Music tends to bring people together.”, The THINSTERS team ended up on the phone with Warner Music Group. * FREE delivery on your first order with Express. thinsters.com. Hershey's Cocoa Powder, Special Dark. “Clearlake gave us capital and strategy,” says Kestenbaum. ASIN : B06XJCDW9D. Buy Discount Mrs Thinsters Toasted Coconut Cookie Thins, 19 oz (539 g) at VitaSprings. thinsters.com. We use ingredients like real butter, real sugar, real chocolate chips, and real coconut to make our products.” This careful consideration applied to ingredient sourcing and formulation yields cookies with memorable, craveable flavor. Interested in participating in our Sponsored Content section? THINSTERS is also in the convenience channel, at some 7-Eleven stores, as well as Wawa and Sheetz. For a Limited Time only you can get our toasted coconut cookies enrobed with … It takes years to come up with an idea and develop a formulation with all of the commercialization processes and bureaucracy that you have to get through. “We don’t use any artificial ingredients—no artificial flavors, no artificial colors, no artificial preservatives.” THINSTERS has also made a stand to not use any peanuts or tree nuts in its products. Mrs. Thinsters cookies … Our plan is to launch them again this holiday season.”, Another LTO project involved collaboration with the legendary musical group, the Grateful Dead. Contact your local rep. No corn syrup. But it allowed us to go out and find the best and brightest for our team.” Today, That’s How We Roll consists of men and women with diverse ethnicities and backgrounds, coming from entrepreneurial brands, as well as some of the industry’s largest snack and bakery companies. You must have JavaScript enabled to enjoy a limited number of articles over the next 30 days. Contains: egg, milk, tree nuts (coconut), wheat & soy. Hey there cookie lover, snack hacker, flavor seeker. “Clearlake Capital has been a great partner for us, both in strategy and capital,” says Kestenbaum. They’ve been a great partner of ours since the inception of the business and really showed the ability to be stewards of our brand. With three great flavors, plus seasonal additions?Mrs. We can quickly get consumers and retailers a winning product. “It tastes like one of the most-delicious chocolate chip cookies you have ever had,” says Joseph. By visiting this website, certain cookies have already been set, which you may delete and block. Over the past few years, a number of notable food trends have developed incrementally stronger resonance with U.S. shoppers. Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the SF&WB audience. “The most-recent seasonal items are Dark Chocolate Coconut and White Chocolate Peppermint,” says Joseph. We also have large packs that we sell in the club channel.”, The most-popular THINSTERS flavor is Toasted Coconut. We’re much faster and much more nimble. Use one $1.00/1 – Mrs. Thinsters product (mrsthinsters.com) And submit $1.00/1 – Mrs. Thinsters Cookie Thins, via … Reduced levels of sugar are also top-of-mind for shoppers today. The cookie … Mane Street Bakery Toasted Coconut Crisps. thinsters.com. “Four months from conception, we launched THINSTERS nationally with one of the largest customers in the U.S. It’s been a wild ride ever since.”. The flavor really comes through in the product.”. He is a member and past president of the International Foodservice Editorial Council. Tune-in for dialog about recent lessons learned and information on upcoming opportunities being brought to you by BEMA. If you look up #GratefulTHINSTERS online, you can see a lot of consumer-generated content.”, Joseph notes that his analytical nature comes strongly to the fore when developing new products. “It’s about the people and the perseverance of our team members. 90 calories from fat per serving. Please click here to continue without javascript.. A higher standard of printing for stronger brand equity, Bread Trends: Segments That Promise Sales Growth, Advances in Science & Engineering of Rice. These crispy, crunchy cookies pack a delicious punch that boosts your mood with bursts of flavor. It has been an amazing partnership that drove awareness for us—and retailers really like it. 150 calories per serving. The formula worked, and today, THINSTERS are distributed via over 10,000 retail locations from coast to coast, including independent stores and chains spanning traditional and specialty grocery, warehouse/club, drug, convenience, and more. item 1 2-Pack Mrs. Thinster's Toasted Coconut Cookie Thins (16 Oz Size Bags) Non GMO 1 - 2-Pack Mrs. Thinster's Toasted Coconut Cookie Thins (16 Oz Size Bags) Non GMO. “They have the scale in those demo programs and can reach out to thousands of consumers,” says Kestenbaum. Contactless delivery and your first delivery is free! The result is a toasted coconut cookie thin that is deliciously crunchy. Sometimes you end up spending more time with your team than you do with your family. “We created a special formula for using oat milk as the first ingredient in the cookies.” The proprietary formula uses the company’s own hand-crafted oat milk, which acts as a sweetener so the cookie can have less sugar. 12 oz. No artificial flavors, colors, or preservatives. “We’ve had our setbacks, and we’ve had great successes,” says Kestenbaum. They invest with us, whether it’s production equipment, different types of packaging equipment, or different production capabilities, like for our seasonal and LTO cookies, including our chocolate-covered cookies. - Sam's Club “We’re a big analytical company. “We saw all these products in the marketplace made with high-fructose corn syrup, artificial ingredients, trans fats, and oil. “That’s How We Roll was launched in 2012 with Aldo Zuppichini and Jason Cohen,” says Sam Kestenbaum, CEO. By popular demand, Dark Chocolate Coconut THINSTERS are back! 24 oz. One area of particular interest currently is specialized diets. “They understand what it takes to create a brand, because they’ve created one of the best brands in their side of the industry,” he says. Plus, they're made with better-for-you ingredients like real butter and real sugar, and oven-baked just the way you like them. “Clearlake, just like us, was founded by a couple of individuals who are entrepreneurial in their space.” They understand what it takes to support their different businesses at various stages of development, whether that’s growth, profit, driving exposure, etc. 15 oz. So it’s important that you’re able to complement each other well, to work together.”, That’s How We Roll is always looking to explore other categories across category innovation, notes Kestenbaum. Get a free bag of Mrs. Thinster’s Cookie Thins at Walgreens! Coconut, Wheat Flour, Sugar, Butter (cream, Salt), Brown Sugar. What flavors are growing? It’s a flavorful coconut cookie dipped in … Doug studied Professional and Creative Writing at Purdue University. “We worked on a partnership with the Grateful Dead and John Mayer, who was really making a push toward a younger demographic,” says Joseph. THINSTERS Cookie Thins Cookies, Toasted Coconut, 16oz (Pack Of 2), Non-GMO, Peanut Free, No Corn Syrup, Crunchy Cookies, No Artificial Flavors, Colors, or Preservatives Visit the Thinsters Store 4.6 out … “We do think we have some room left in the cookie category. Package: 14.1 oz x 8 Pack Other products by this brand: Member's Mark. Start shopping with Instacart now to get … They were a huge hit. We wouldn’t be where we are today without them.”, The regular range of THINSTERS includes flavors like Toasted Coconut, Chocolate Chip, Brownie Batter, Meyer Lemon, Vanilla Bean, and Key Lime Pie, available in different pack sizes. Simply ingredients. Each … Bite-size cookies. Visit our updated, Expanding cold chain logistics technologies, Sitting down with Nature's Bakery: new better-for-you bars, healthy snacking trends, and more, Snack and bakery leaders offer pandemic-era insights and strategies, Snack and bakery strategies for a better 2021, International Foodservice Editorial Council, Vintage Italia brings innovative, better-for-you pasta snacks to the market, PeaTos brings better-for-you differentiation to classic snack formats, Microwave popcorn transforms the clean-label category. “We’ve done a really good job of creating a niche for ourselves,” says Kestenbaum. Any one of these product dynamics can successfully drive increased shopper attention. It’s a big advantage for us.”. Plus, they're made with better-for-you ingredients like real butter and real sugar, and oven-baked just the way you like them. Copyright ©2021. “We have a strong philosophy to keep our ingredients clean, transparent, and admirable,’ says Kevin Joseph, CMO. No hydrogenated oil. Its citrus flavors, like Meyer Lemon and Key Lime Pie, have also helped differentiate the brand, notes Joseph. Kestenbaum notes that THINSTERS works with a contract manufacturer to produce its cookies. Mrs Thinsters Coconut Cookie Thins 19 Oz. Then he dials things down into specifics. “People are more aware of their health, and some retailers are starting to only offer healthier products.” Dairy-free has grown, with products like almond milk—and, most recently, oat milk—rising in popularity. (hashtag)thinsters. The fresh bread category, which includes pan/sandwich breads, buns, rolls, bagels, and English muffins, as well as artisan breads sold in the in-store bakery, has gained some strong momentum during the ongoing COVID-19 pandemic. Package Dimensions : 14.02 x 7.01 x 5 inches; 2.15 Pounds. But with the better-for-you movement, it’s not just about what’s not in your cookie, but what is in it. (hashtag)thinsters. Seven Layer Magic Bars 3. “We work primarily with one contract manufacturer. THINSTERS®, Formally Mrs. Thinsters, Is Now Offered as an American Airlines In-Flight Snack Item FAIRFIELD, NJ (March 15, 2019) – THINSTERS , the deliciously crunchy cookie made with … 19 oz. Outsize flavor. Flavors include Cake Batter, Chocolate Chip, Brownie Batter, Original Waffle Crisps, Pumpkin Spice, and the recently introduced Toasted Coconut. Vegan products are trending forward. “What are the trending flavors in cakes or doughnuts, or in other categories like sweets, crackers, or chips? “I worked at PepsiCo when I started my career. I would not be surprised with THINSTERS got into other snack categories in the future.”, That’s How We Roll has the ability to move quickly and get on the shelf with something new and innovative much faster than some other companies, says Joseph. They pride themselves on making cookies that are thin, crispy and deliciously crunchy. Dang Coconut … All Sponsored Content is supplied by the advertising company. The price for this product is set by the individual retailers and varies among them. “We also have single-serve packs that are perfect for snacking. Each retailer has a pricing policy that can be found on that retailer's page. The THINSTERS team then reached out to other retailers to try the cookies. What formats are growing?” He also considers trends in adjacent bakery categories. “What we realized very quickly was we had phenomenal repeat rates,” says Kestenbaum. “Oat milk has been the biggest trend in the entire grocery store for the last year,” says Joseph. Seasonal flavors have included Pumpkin Spice, among others. “We looked across different platforms, including movies, theme parks, sports, and gaming, and eventually we honed-in on music. “It’s the first time that we have enrobed our THINSTERS cookies in a chocolate glaze—one in white chocolate and one in dark chocolate. So pop open a bag of our thin, buttery cookies and celebrate a sweet new way of snacking. This website requires certain cookies to work and uses other cookies to help you have the best experience. Here’s how: Buy the cookies. The entire THINSTERS lineup, including some special packs, is available on Amazon.com. We are always looking to push the envelope on innovation. These cumulative findings led to the most-recent innovation at THINSTERS, an Oat Milk Chocolate Chip cookie. Non GMO. What happens when you combine premium non-GMO ingredients with rich, nutty toasted coconut flakes? ... Mrs Thinsters, Toasted Coconut Cookie … Mrs Thinsters are described as low-calorie, thin, crispy cookies made with “simple ingredients found in any kitchen”, and do not contain corn syrup or any artificial ingredients. THINSTERS is one of two brands launched by That’s How We Roll, based in Montclair, NJ (the other is the fast-rising ParmCrisps, a crunchy, 100 percent cheese snack). I’ll also look at second-party research like Mintel. Whipped Shortbread 5. Thinsters are crispy, crunchy cookies that boost your mood with bursts of flavor. Fresh Groceries at great prices from all your favorite stores - in as little as 2 hours! Toll House Nestle Semi Sweet Chocolate Chips. Find more product information on Toasted Coconut Cookie Thins and shop online. Additionally, we conduct surveys two or three times a year where we’re surveying our own consumers, and then the broader category of consumers, to figure out what they’re eating and what white space might be in the category.” This all leads to industry variables that are driving innovation, leading to the flavor lineup offered at THINSTERS. packs of all of our flavors,” says Joseph. Top 5 Christmas Cookies - December 6, 2007 1. Ingredients. So pop open a bag of our thin, buttery cookies and celebrate a sweet new way of snacking. The plant-based, gluten-free, dairy-free, non-GMO Oat Milk Chocolate Chip cookies will launch later this year. So pop open a bag of our thin, buttery cookies and celebrate a sweet new way of snacking. Member's Mark - European Shortbread Cookies in Collector Tin Gift Pack. Kestenbaum is exceptionally proud of the THINSTERS products the team offers to the market. Product dynamics like easy-to-understand ingredient statements, intriguing flavor innovations, and responsible snacking—but without a loss of pure sensory indulgence—speak to a growing American consumer demographic invested in thoughtful food choices. Item is not available at this retailer in, Keebler Coconut Dreams Fudge, Caramel & Coconut Cookies, Creative Snacks Co. 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